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A good deal or a good deal of waste? How to be more conscious about your consumption during sales periods

Understanding your brain on sale is the first step. Here are some practical measures to ensure you only buy things you need – or items that truly bring you joy in the long termChange by degrees offers life hacks and sustainable living tips each Saturday to help reduce your household’s carbon footprintGot a question or tip for reducing household emissions? Email us at changebydegrees@theguardian.comWhether the discount is offered on social media, via email or in a banner on your favourite website, if a business you’ve ever been a patron of is having a sale you can be sure they’ll find a way to tell you.“Temporary sales events are aimed at leveraging FOMO,” says Jason Pallant, a senior lecturer in marketing at RMIT University. “The idea is to make consumers feel like they will miss out on a great bargain if they don’t buy something right away.” Continue reading...


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