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‘Affordable’ Model Y and 3: Tesla drops Steve Jobs turtleneck for Walmart hoodie

Tesla rolled out “affordable” versions of its bestselling Model Y SUV and its Model 3 sedan, but the starting prices of US$39,990 and US$36,990 were too high, some said, to attract a new class of buyers to the electric vehicle (EV) brand. CEO Elon Musk has touted the car as a way to tap a wider swathe of buyers, saying last year that a price below US$30,000, after incentives, was the key. Tesla is trying to reverse falling sales of its ageing line-up amid rising competition in Europe and China,...


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