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AI is on the march in Hollywood – but is there still a plot twist to come?

As British newspapers launch the Make It Fair campaign, Will Hosie looks at AI’s encroachment on Hollywood ahead of the Oscars – and what jobs are at stake



The article discusses the growing influence of AI in Hollywood, highlighting both its benefits and challenges. AI is transforming filmmaking by streamlining tasks like voice modulation and set design, as seen in Brady Corbet's film *The Brutalist*. Industry professionals view AI as a valuable tool that enhances efficiency and creativity, particularly benefiting indie films. However, concerns about AI's potential to replace human roles in writing, producing, and acting persist, especially with advancements in voice cloning. The recent SAG-AFTRA strike addressed AI's role, leading to regulations requiring actor consent for AI use. Despite these measures, ethical issues remain, such as the unauthorized replication of Scarlett Johansson's voice. While AI isn't yet replacing premium content, there's worry it may shift the industry towards more algorithm-driven, less creative work, impacting the future of storytelling in Hollywood.

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