Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature called “Interests,” aimed at creating a more personalized and conversational search experience. With the new feature, customers can enter tailored prompts in the search bar, reflecting their interests, preferences, and even […]
Amazon launched "Interests," a personalized shopping prompt feature powered by generative AI, allowing U.S. users to enter tailored prompts in the search bar on the Amazon Shopping app and mobile website. The tool also provides notifications for relevant products, restocks, and deals, joining other AI-powered shopping features on Amazon.
