Retailers face challenge of working with online platform or going head-to-head with it for business
Amazon.ie has launched, offering Irish shoppers more choice, faster delivery, and potentially better value compared to using Amazon's UK or US sites, which have become problematic post-Brexit. While beneficial for some small and medium-sized businesses and consumers seeking wider selection, the launch presents challenges for Irish retailers who must now compete directly with Amazon. Prices are broadly similar between the UK and Irish sites, with some products cheaper on Amazon.ie than elsewhere, but the platform's impact on smaller Irish retailers is a concern.
