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Apple puts Vision Pro exec in charge of Siri in exec shaekup

As Apple’s Siri comes under attack for failing at the most basic queries, the company is shaking up leadership in charge of Apple’s AI features for Siri. According to Bloomberg, Apple CEO Tim Cook is installing Mike Rockwell, the current VP of the Vision Products Group (the team behind the Vision Pro), to head up […] © 2024 TechCrunch. All rights reserved. For personal use only.



Apple CEO Tim Cook has replaced the head of Siri, John Giannandrea, with Mike Rockwell, VP of the Vision Products Group, due to concerns about Siri's performance and product development. Rockwell will report to Craig Federighi, while Paul Meade will lead the Vision Products Group. This follows criticism of Siri's inability to handle basic queries and the delay of its more personalized version.

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