The superstar Scots DJ, 41, best known for his energetic EDM tracks and A-list girlfriends, is pivoting to country music in a major rebrand that was announced last week.
Calvin Harris is undergoing a "country boy" rebrand, complete with a new look featuring longer hair, a beard, and a khaki jacket, to match his shift to country music. This is not the first time Harris has changed his public persona, evolving from a "spotty" emo teen to a sex symbol. Experts suggest this latest transformation is a strategic marketing tactic to diversify his appeal and tap into the popularity of country music, similar to moves by Diplo, Post Malone, and Beyonce.