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Beauty market shifts to target the young at heart in a rapidly aging Japan

TOKYO (AP) — Yoshiko Abe is about to turn 89, but that hasn’t stopped her from going to the gym every day and trying the free-of-charge makeup course at her housing complex. “It was really helpful,” she said, all smiles and glowing after putting on foundation and pink lipstick, something she hadn’t done in years. […]


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