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Believe, belong, become, boring, bizarre: Brisbane Olympics motto panned as ‘lazy and weirdly evangelical’

Advertising expert questions origins of slogan selected by Games organisers who hail its ‘significant symbolism’Follow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastIf you typed the words “believe, belong and become” into a Google video search on Thursday morning, the first return may have been a sermon by TJ Mauldin, the lead pastor of the First Baptist church of Tifton, Georgia.Directly below the bearded and blue-jeaned pastor’s video under that alliterative banner, you may have clicked through to a sermon by West Florida Baptist church’s Mike Brown, who had those three b-words emblazoned on a snug-fitting black T-shirt. Continue reading...


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