68 m. ago Expert calls Musk’s ‘Doge’ involvement ‘one of the greatest brand destructions’

Top US marketing professor Scott Galloway says on Pivot podcast Tesla owner ‘has alienated his core demographic’The prominent US marketing professor Scott Galloway says Elon Musk’s decision to implement brutal job and spending cuts within the federal government on behalf of the Trump administration was “one of the greatest brand destructions” ever.Speaking on Friday’s episode of the popular Pivot podcast, which he co-hosts, Galloway said Trump’s billionaire businessman adviser alienated the customer base of his electrical vehicle manufacturer Tesla – one of his most important holdings – while aligning himself with a president whose allies aren’t interested in the kinds of cars the company makes. Continue reading...

Politics

6 h. ago Six great reads: Sam Altman’s spectacular comeback, British preppers, and fear and loathing in Starbase, Texas

Need something brilliant to read this weekend? Here are six of our favourite pieces from the last seven days Continue reading...

Politics

6 h. ago Sir Keir Starmer urged to oppose 'dangerous' Donald Trump demand to U

Donald Trump has told Keir Starmer to abandon his renewable energy strategy and ramp up North Sea oil and gas production.

Politics

12 h. ago Elon Musk's mother shares son's 1989 aptitude test to answer genius question

Today, the tech billionaire has an estimated personal fortune of more than $421 billion, but Maye has previously said the family were short of cash while Elon was growing up

Politics

14 h. ago X’s ‘Creator Revenue Sharing Program’ gets totally pwned by Vietnamese click farm, lawsuit reveals

Exclusive: An eight-man crew operating out of a dingy office in downtown Hanoi, Vietnam, is accused of extracting payouts from X “by manufacturing the appearance of content engagement where none really exists.”

Politics

20 h. ago Elon Musk’s vendetta against Media Matters morphs into Trump administration investigation

‘It’s clear that’s exactly what’s happening here, given Media Matters’ history of holding those same figures to account,’ Media Matters president Angelo Carusone said in reaction to the probe

Politics

22 h. ago Donald Trump's ambitious Golden Dome missile defence project: What is it and what does it mean?

With companies like Elon Musk’s Space X lining up to lend a hand and a four-star Space Force general leading the way, the Dome could impact us all

Events

25 h. ago Elon Musk’s new Tesla is available in paranoid and threat mode: the Stephen Collins cartoon

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Events

31 h. ago DOGE targets Census Bureau, worrying data users about health of US data infrastructure

The group run by Elon Musk and aides to cut federal spending in the second Trump administration is targeting surveys conducted by the U_S_ Census Bureau that it claims are “wasteful."

Events

31 h. ago Fear, hope and loathing in Elon Musk’s new city: ‘It’s the wild, wild west and the future’

Starbase in Texas, where the world’s richest man has a rocket-launching facility, was incorporated this week. Mars obsessives are flocking there – but some long-term locals are far from happyAlong a flat coastal highway in south-east Texas, surrounded by wetlands and open plains, the artefacts of a new American oligarchy appear in quick succession. Three towering rockets stand upright on the horizon. A fleet of Tesla Cybertrucks speeds by. A large mural of the Shiba Inu “doge” dog stares ahead, its arms crossed. There is a 12ft-tall bust of the world’s richest person, painted in bronze, facing a dusty roadside. “ELON aka MemeLord”, a plaque beneath reads. It’s not exactly romantic poetry, but the whole scene reminds me of the sonnet by Shelley: “Look on my Works, ye Mighty, and despair!”While old Ozymandias may have seen his fiefdoms crumble, Elon Musk’s empire is possibly only just beginning. Here in Cameron County, on the southern tip of the Lone Star state, where Google Maps prou...

Politics

33 h. ago Trump's original 'first buddy' reveals exact moment White House bromance with Elon Musk went up in flames

Donald Trump 's original political guru revealed the exact moment Elon Musk started to fall out with the president.

Politics

33 h. ago Indigenous Amazon tribe says New York Times story led to its members being smeared as porn addicts

An Indigenous tribe from the Brazilian Amazon has sued the New York Times over the newspaper's reporting on the community's introduction to the internet

Politics

37 h. ago Anthony Scaramucci claims Elon Musk thinks ‘Trump is an idiot’

Anthony Scaramucci, who spent 11 days as Trump’s White House communications director in 2017 before he was fired, made the claims at the U.K.’s Hay Festival

Politics

39 h. ago Twitter down as hundreds of X users report major issues and blast Elon Musk

X users who were somehow able to post from their profiles amid the disruption were quick to blast Elon Musk

Technology

40 h. ago Twitter down as users of Elon Musk's X app report major issues

According to Downdetector, huge numbers of X/Twitter users are struggling to use the social media website this evening - while others are having issues with the app and login page

Technology

42 h. ago Musk, and his money, leaving politics is upsetting both Democrats and Republicans

Billionaire says he has ‘done enough’ but will be missed in Washington by politicians on both sides of the aisle

Politics

44 h. ago This tiny Australian bat is the size of a matchbox. But it flies up to 150km a night in search of food

Until now, little was known about foraging flights of critically endangered southern bent-wing bats, which roost in cavesGet Guardian Australia environment editor Adam Morton’s Clear Air column as an emailGet our breaking news email, free app or daily news podcastA tiny, critically endangered bat – roughly the size of a matchbox – can fly about 150km in a single night, new research has found.Southern bent-wing bats roost in caves in south-west Victoria and south-east South Australia. They fly out at night in search of food, eating about half their body weight in insects. Continue reading...

Politics

44 h. ago Trump 'told Zelensky that Ukraine and Russia will need to reach a peace deal themselves' after his bombshell phone call with Putin in clearest sign yet he is ready to walk away from ceasefire talks

US president Donald Trump has reportedly told Volodymyr Zelensky and other European leaders they would have to find a solution to the invasion of Ukraine themselves. 

Politics

46 h. ago Shock World Cup warning for England power pair Luke Littler and Luke Humphries

Red-hot English favourites not guaranteed to fire says Vincent van der Voort

Events

47 h. ago House passes Trump’s ‘big beautiful’ tax and spending bill after months of wrangling – US politics live

Sweeping legislation will now be sent to the SenateThe Kremlin said on Thursday that a report in the Wall Street Journal which said US president Donald Trump had told European leaders that President Vladimir Putin did not want to end the war in Ukraine contrasted with its own knowledge.The Journal said Trump had briefed European leaders after talking to Putin by phone on Monday and said Putin wanted to keep fighting in Ukraine because he thought he was winning.With a narrow 220-212 majority, House Speaker Mike Johnson could not afford to lose more than a handful of votes from his side.Republicans on the party’s right flank had pushed for deeper spending cuts to lessen the budget impact, but they met resistance from centrists who worried they would fall too heavily on the 71 million low-income Americans enrolled in the Medicaid health program. Continue reading...

Politics