Put aside your Sambas and slide your soles into one of these slick styles for men and women
The trainer market in the UK is thriving, with an 8% increase in 2023 and an estimated £15 billion growth over the next four years, driven by strong demand for trainers, sneakers, and school shoes. Mainstream brands like Nike, Adidas, New Balance, and Veja (which gained popularity after Meghan Markle wore them) dominate the scene, with JD Sports listing Nike's Jordan 1 as the top seller in 2023. Additionally, lesser-known brands such as Rens, known for rugged, Scandinavian-inspired designs, and Common Projects, offering smart-casual styles, are worth considering for unique options.
