9 h. ago LA28 to break longstanding tradition with corporate venue names at Games

LA28 to allow corporate names on competition venuesComcast, Honda first naming partners in Games historyMove marks break from Olympics’ clean venue traditionFor the first time in Olympic and Paralympic history, competition venues will carry corporate names, breaking from the longstanding “clean venue” tradition.That policy, also enforced at other mega-events like the Fifa World Cup, requires stadiums and arenas to strip or cover all non-official sponsor branding, including naming rights signage. The aim is to protect the exclusivity of global partners who pay millions for official status. In past events, Arsenal’s Emirates Stadium became “Arsenal Stadium” for Uefa matches, and New Jersey’s MetLife Stadium will be known as “New York New Jersey Stadium” during the 2026 World Cup. Continue reading...

Politics

8 d. ago British athletes could be allowed to compete in future Islamic Solidarity Games

Organisers say prospect would be ‘interesting to see’ISSA has desire to grow its international audienceOrganisers of the Islamic Solidarity Games, a quadrennial event with 57 nations competing in multiple sports, have left the door open for British athletes to take part in future saying such a prospect would be “interesting to see”.The latest edition of the Games is set to take place in Riyadh this November, and under the Saudi sports minister as president of governing body the Islamic Solidarity Sports Association (ISSA), there is a desire to grow its international audience, which could involve inviting new countries to take part. Continue reading...

Politics

1 week ago How Josh Kerr celebrated British title as world champion makes mission admission

Josh Kerr became the British 5000m champion at the weekend and immediate turned his attention to defending his world title in Tokyo next month

Events

1 week ago British Athletics Championships 2025: Schedule, start times and how to watch on TV today

Josh Kerr and Georgia Hunter Bell feature over two action-packed days in Birmingham, with Olympic champion Keely Hodgkinson recovering from an injury and expected to be handed a wildcard for the World Championships in Tokyo in September

Politics

3 w. ago Georgia Hunter Bell may turn to Kelly Holmes for World Championships advice

The British athlete impressed in London on Saturday and could compete in two events in Japan.

Politics

4 w. ago Athlete dies after competing in gruelling British Ironman event

Ironman Wales said the athlete received immediate medical care during the swim section of the Swansea race on Sunday 13 July, and died after four days in hospital

Events