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Bumble sunsets acquired apps, Fruitz and Official, to cut costs

Bumble is discontinuing its two acquired apps, the dating and relationship apps Fruitz and Official. The move was shared during the company’s fourth-quarter earnings call on Wednesday. As explained by CEO Lidiane Jones during the call, the choice to discontinue Fruitz, a French dating app, and Official, an app designed to help couples strengthen their […] © 2024 TechCrunch. All rights reserved. For personal use only.



Bumble has discontinued its acquired apps, Fruitz and Official, to focus on its core businesses amid financial challenges. The move is expected to result in a $12 million revenue loss. CEO Whitney Wolfe Herd, returning to lead the company, aims to reset Bumble by enhancing safety, technology, and introducing new features. Revenue decreased, shares dropped, and the company projects lower revenue for the next quarter.

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