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Cadbury criticised for 'outrageous' new 'shrinkflation' after cutting size of popular chocolate product

In yet another example of 'shrinkflation' to hit consumers, the packs, which originally contained ten bars, now contain just nine and have been reduced from 215g to 193.5g.



Cadbury is criticized for "shrinkflation," reducing the size of Twirl multipacks and sharing bags while maintaining the same price. This follows a previous reduction in Twirl multipack bar count and affects other Cadbury and Mars products. Consumers are expressing outrage, noting the reduced size while prices remain unchanged.

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