Art has been around for centuries, but in the age of artificial intelligence, one University of Houston researcher is examining whether generative AI helps or hurts creativity. Jinghui Hou, lead author and assistant professor in the C. T. Bauer College of Business, began researching AI's impact on creativity when the applications first became popular. Hou and her team recently analyzed the nuances of how generative AI can influence creativity, depending on the context, in a paper published in Information Systems Research.