Online advertisers now allowed to track user data across all internet-enabled devices, including gaming consoles and smart TVs.
Changes to Google Chrome now allow Google and advertisers to track users across all their devices, including smart TVs and gaming consoles, using a method called fingerprinting, which cannot be disabled like cookies. Google, despite previously criticizing fingerprinting, has implemented it, raising privacy concerns. Regulators and privacy advocates, such as the ICO and the Electronic Frontier Foundation, argue that this reduces user control and privacy. Google defends the move, stating it uses privacy-enhancing technologies and provides users with choices regarding personalized ads.
