home All News open_in_new Full Article

China targets Gen Z, millennials in new strategy to build its brand in Africa

China is betting on a new generation of digital influencers and content creators to reshape its image in Africa, which observers have said is a major shift as Beijing looks to refine its “soft power” campaigns. This new strategy aims to reshape China’s public image by connecting directly with younger audiences through cultural exchange and tourism, showcasing a side of the country rarely seen in traditional news reports. For the second consecutive year, the Chinese embassy in Kenya is sponsoring...


today 2 w. ago attach_file Events

attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Politics
attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Politics
attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Events
attach_file Politics


ID: 2858945533
Add Watch Country

arrow_drop_down