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China’s liquor capital faces long march to rebirth as ‘liquid gold’ glory wanes

As China’s traditional spirits and premium wines grapple with declining consumption, a significant shift is under way across the beverage landscape. This three-part series examines the challenges faced by Maotai town as its once-coveted baijiu loses its lustre, the impact of economic shutdowns on European wine imports, and the rise of craft beer as a budget-friendly alternative for consumers seeking quality without breaking the bank. On the ninth day of the ninth lunar month, when the rainy...


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