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China’s overnight social media stars are discovering the flip side of fame

After weeks of standing in front of a boiling pot, the “chicken steak guy” couldn’t take it any more. Last week, he said in a video posted to his personal Douyin account that he would take a day off. He had grown extremely tired, not only from frying chicken nonstop, but also from the demands of his zealous fans. One news report said that during the week-long National Holiday, cornered by people asking for a picture, he exclaimed, “There’s no air, I’m suffocating.” The “chicken steak guy” had...


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