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China’s Pop Mart conquers Middle East with Labubu plush toys

After a meteoric rise in the US and Southeast Asia, Pop Mart International’s latest iteration of its hit Labubu character is winning deep-pocketed fans in the Middle East, a fresh sign that the Beijing-based toymaker’s ambition to become a “truly global company” is gaining momentum. Google trend data shows that interest in the character surged in the United Arab Emirates (UAE) after the April 25 launch of the latest Big Into Energy series. Among the largest emirates, Dubai, Abu Dhabi and Sharjah...


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