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Making the area Ground Zero for the 'Elbows Up' campaign would give this patriotic movement a focus and the Market a boost.

The ByWard Market could become the "Ground Zero" of the "Elbows Up" movement by incentivizing young Canadian entrepreneurs to sell Canadian goods there. This would boost the Market's identity, attract locals and tourists, and counter recent retail losses.

Deachman: How to make the ByWard Market actually stand for something

Making the area Ground Zero for the 'Elbows Up' campaign would give this patriotic movement a focus and the Market a boost.

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