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Duitsers afgetroefd op Chinese automarkt: zelfs Porsche geen statussymbool meer in China

Duitse auto’s staan niet meer bekend als statussymbool in China. Na jarenlang de Chinese markt voor luxe auto’s te hebben gedomineerd, raken de Duitse automerken hun dominantie langzaamaan kwijt. De Chinese rivalen nemen stap voor stap die rol over dankzij drie belangrijke factoren. Op met name één gebied laten de Duitsers het liggen.



German car brands are losing their status as luxury symbols in China, where they once dominated the market. Chinese competitors are gradually taking over, driven by three key factors, with electric vehicles being a notable area where German brands are struggling. Even luxury brands like Porsche are no longer seen as status symbols, as evidenced by the rise of Chinese electric vehicle models like the Xiaomi SU7.

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