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Erdem Moralıoğlu: 'Tourist tax is crazy. We have to make London more attractive for shoppers'

Ahead of his London Fashion Week show, the designer talks to Dylan Jones about the capital’s fashion status, the Princess of Wales and why show season is ‘everything’



Erdem Moralıoğlu, a prominent London-based designer, criticized the UK's VAT (tourist tax) policy, arguing it makes London less attractive to international shoppers compared to cities like Paris and Milan. He advocates for relaxing VAT rules to boost tourism and retail, crucial for London Fashion Week's competitiveness. Moralıoğlu, known for his sophisticated designs and dedication to preserving brand identity, has significantly influenced British fashion by elevating its global standing. Despite challenges, he remains committed to London, showcasing his collections there and collaborating with local institutions.

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