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Eye on the prize: bags of rice, daily essentials up for grabs at Japanese arcade

An amusement centre in Japan is drawing crowds by offering bags of rice as claw machine prizes – a quirky marketing move that has struck a chord with consumers grappling with rising food costs. Since late May, the arcade in Kawagoe city, Saitama prefecture, has stocked its machines with 900-gram bags of rice to entice players with a shot at winning an increasingly expensive daily staple. The rice bags are the latest additions to the prizes customers can win at the machines. Over the past six...


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