While Rippling and Deel duke it out in the field and in the courtroom alleging illegal sales and marketing tactics, here’s another way to boost business growth: pick up a massive sum of cash to expand your operations in those areas. Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud […] © 2024 TechCrunch. All rights reserved. For personal use only.
Barcelona-based HR platform Factorial secured $120 million in non-dilutive funding from General Catalyst to boost its sales and marketing efforts ("go-to-market"). This funding, from General Catalyst's "Customer Value" fund, is structured as a loan to be repaid from future customer gross profits. Factorial, previously valued at $1 billion, will use the funds to capitalize on its growth since the COVID-19 pandemic. They previously borrowed $80 million under the same terms in April 2024 bringing their total to $200 million.