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‘Feels bigger than herself’: the importance of Taylor Swift’s latest victory

World’s most famous pop star has finally bought back rights to her master recordings, a win for her but also a potentially major win for the industryIt goes without saying, but Taylor Swift has scored a lot of victories in the past few years. There was, first and foremost, the blockbuster Eras Tour, which became the bestselling concert tour of all time and a certifiable cultural era in itself. She released the bestselling concert film of all time, with a distribution model that upended the theatrical market. There was yet another album of the year Grammy. She turned the Super Bowl into the ultimate rom-com. Even with mediocre critical reviews, her most recent album, The Tortured Poets Department, set more streaming records than I can count.All of these were beyond impressive, if at times threatening overexposure and annoyingly at odds with her self-styled narrative as an underdog – the emotionally astute lyricist battling against a sliding scale of villains, from careless boys, bitc...


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