Brooklyn and his wife Nicola have fallen out with the rest of the multimedia-lifestyle-industrial-complex. Luckily, it’s all being kept very private What is “Brand Beckham”? I don’t mean to question the very idea of a celebrity brand – far from it. In fact, part of the reason that celeb-watching phrases like “the brand” and “controlling the narrative” have gone completely mainstream is because of David and Victoria Beckham. So ubiquitous is the professionalisation of celebrity these days, and so media-literate is the public, that it’s hard to remember just how revolutionary the Beckhams were in British culture back in the day. Twenty-five years ago, nobody except some rarefied elite publicist wanged on about narratives. But now everyone knows how to read an influencer. Almost all celebrities are regarded primarily as people who are selling something. Furthermore, people act like mis-selling a lifestyle is worse than several major financial crimes.Anyway, back to the brand. What is t...