Nigeria has a huge market access gap in the food value chain that limits many people from eating what they read more Food value chain: How PricePally is bridging market access gap in Nigeria
PricePally, a Nigerian foodtech company founded in 2019, addresses the market access gap in Nigeria's food value chain by connecting farmers directly to consumers. It offers affordable, farm-fresh food items through a direct-to-consumer model that enables group buying, reduces food waste, and ensures fair pricing for both farmers and consumers, aiming to improve food security and provide a sustainable food system.