The presenter was one of many people across the UK to have been inspired in the same way
Richard Madeley revealed on Good Morning Britain that Sir Chris Hoy's openness about his stage four prostate cancer diagnosis inspired him to get a prostate check-up. Lorraine Kelly dubbed this "the Chris Hoy effect," noting increased public awareness and website visits to Prostate Scotland following Hoy's announcement. Hoy's wife, Lady Sarra Hoy, is also battling multiple sclerosis.
