Google et sa branche au Canada ont fait valoir que l’entreprise n’a pas un «degré substantiel de puissance commerciale».
Google Canada has denied abusing its dominant market position in online advertising, as alleged by the Competition Bureau in a recent lawsuit. The Bureau accuses Google of anticompetitive practices and seeks the sale of two advertising services and a penalty. Google argues that the Bureau's market definition is overly narrow, ignoring other platforms like mobile apps and connected TVs. They also claim the penalty is unconstitutional and would hinder innovation and investment. Google asserts the advertising tech market is competitive, with competitors including Microsoft, Meta, and Amazon, and notes its market share has decreased while the industry has expanded.
