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‘Greenwashing is rife’: is Amy Powney the most sustainable designer in fashion?

Known for her activism and tenacity, the star of a documentary that made supply chains exciting, talks about her plans for the newly created Akyn – and why so many consumers are confused by sustainabilityAmy Powney is the London-based, Lancastrian fashion designer who, three years ago, did for sustainable fashion what it hadn’t been able to do for itself. She made it, relatively speaking, exciting.As the subject of a 2022 documentary called Fashion Reimagined, about her quest to make a fully sustainable collection, she took audiences on the twists and turns of trying to produce garments that were – deep breath – organic, traceable, socially responsible and considerate of animal welfare; produced in the smallest geographic region possible; and using minimal water and chemicals. Continue reading...


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