Heirs Holdings executive Ngozi Okoli defended the role of marketing in enhancing business during a communications training event. In her presentation, "In Defense of Marketing: Why It’s More Than Just ‘Selling Lies,’” Okoli challenged the stereotype that marketing is inherently deceptive. She emphasized that marketers illuminate the genuine benefits of products and services, connecting consumers with valuable solutions. Okoli cited a case study where 85% of participants would not have discovered a revolutionary gadget without marketing efforts, highlighting marketing's essential role in society. She argued that ethical marketing educates, informs, and empowers consumers, rather than deceiving them.