How ‘painful bag’ becomes popular subculture, fashion trend, especially among China youth

Chinese youth are enthusiastically adopting Japan’s “ita bag” fashion accessory style to showcase their admiration for beloved anime and real-life idols, elevating the culture with their imaginative designs. On China’s popular lifestyle-sharing platform, RedNote, the hashtag #tongbao, which means “painful bag” (the Chinese translation of ita bag), boasts 2.3 billion views. Originating in Japan around the 2010s, the “ita bag” refers to bags adorned with plushies, badges, or small cards...


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