3 h. ago Has TikTok's 'office siren' trend gone too far or is a worrying corporate shift at play

The 'office sirens' are getting called out for lack of professionalism, but are they really pushing the bounds too far or are economic and political factors behind the push for more modest corporate attire?

Politics

23 h. ago How to avoid the TikTok travel crowds this summer: As influencers swarm British beauty spots, here are the glorious hideaways YOU need to visit

From the 'secret spot' to take an amazing snap of Tower Bridge to the 'quintessential English village you just have to visit' in the Cotswolds, the big new travel trend for 2025 is TikTok tourism.

Events

47 h. ago Cleaning expert issues warning over 'Ice Mopping' viral TikTok trend which can 'make you sick'

'Cleanfluencers' have been promoting ice mopping on social media in recent months.

Events

52 h. ago Dive into TikTok's 'vanilla girlie' trend with five viral fragrances under £100

There’s nothing more synonymous with spring and summer than fresh florals and the sweet smell of vanilla, and TikTok can't get enough of these sweet spring fragrances, all under £100

Economics

6 d. ago How to keep your lost luggage from going viral in alarming new TikTok trend

An alarming new TikTok trend has created an all-new fear for jet-setters, with a rise in so-called 'lost luggage hauls'. Travel insurance expert Alicia Hempsted reveals how to stop it happening to you.

Events

1 week ago How millions of gullible Americans are falling for a TikTok tease about 'British tradition that happens every day'

A viral social media trend has shown British TikTok users dropping everything to make a cuppa due to a so-called 'tea time alarm'.

Politics

1 week ago Alarming! The teatime TikTok tease that's got Americans in a state

A viral social media trend has shown British TikTok users dropping everything to make a cuppa due to a so-called 'tea time alarm'.

Events

1 week ago Americans baffled over British 'tea time alarm' as UK government issues statement

We take our tea very seriously and these Americans think so a little bit too much. In the latest TikTok trend, us Brits have managed to baffle those across the pond - it's not that hard though...

Politics

1 week ago Influencers branded 'horrible' for using TikTok filter that 'makes you look fat' as people warn the trend is promoting 'eating disorders'

British social media influencers have blasted a new TikTok trend that uses a filter to show what they would look like 'chubby'.

Events

1 week ago Girl, 7, in coma with horror burns as TikTok challenge ends in microwave explosion

One girl was left with life-altering injuries after she participated in an online TikTok trend involving a microwave and a squishy toy which is used as a fidget device

Events

1 week ago Beef tallow is TikTok’s next major skincare trend — but scientists can’t figure out why

Here’s how the cooking ingredient is actually affecting your skin

Politics

1 week ago People left shocked after realising what the dangerous TikTok trend 'vabbing' is after seeing urgent warning from doctors

'Vabbing' was made popular by American Tiktokker Mandy Lee whose original video racked up 1.5million views.

Events

2 w. ago The real reason dogs sleep on their owners' pillows as TikTok theory goes viral

A heartwarming viral TikTok trend has seen people claiming that dogs sleep on their owner's pillow because they're comforted by the smell - and the theory has been explained by a vet

Politics

2 w. ago Diet Coke warning to anyone mixing drink with protein shakes as TikTok trend takes off

Mixing Diet Coke with protein milk has become one of TikTok's latest obsessions - but a fitness expert warns that it the trend may actually be doing some serious harm to your gut and your gains

Events

2 w. ago A beauty editor’s pick of the 7 best vanilla fragrances that smell expensive – from £24

Vanilla perfumes are set to be the biggest fragrance trend for autumn, with millions of TikTok searches for them. Here are the best vanilla perfumes to buy in 2025

Economics

3 w. ago How different generations really feel about the 'Sephora kids' taking over TikTok

Francesca Hornak imagines this week's generational debate

Politics

3 w. ago House Democrats including AOC release cringe ‘fighter’ video highlighting their background

One by one, the women jump into view as their political rankings, accomplishments and ‘skills’ are listed in the video in the style of the viral TikTok trend

Politics

3 w. ago Social media’s gut feeling is all wrong: there is no fast track to a healthy microbiome | Natasha May

A diet high in fibre from different food sources is far more effective for maintaining a healthy gut than supplements and online fads, experts sayThe emerging evidence of how our gut microbiomes influence our overall health has seen a surge in interest in how to achieve a healthy gut.Perhaps nowhere is that interest more manifest than TikTok’s obsession – the hashtags #guttok and #guthealth show endless videos of influencers promising ways you can “eliminate bloating!” or “heal your gut”. Continue reading...

Politics

3 w. ago Has Anna Wintour lost her luggage? Fashion icon rocks the SAME Thom Browne coat and floral maxi dress two days apart in Milan and Paris during  annual Fashion Weeks

The fashion legend, 75, was captured while out and about in Milan on Friday as she donned a stylish grey print Thom Browne maxi coat.

Culture

4 w. ago Tired parents are feeding their babies BUTTER to help them sleep through the night

The TikTok trend sees tired parents giving their little ones a spoonful of butter before putting them down for the night with some claiming their toddler slept right through until morning.

Politics