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‘I don’t touch my phone. At home, I’d be scrolling’: why young people are flocking to independent cinemas

Young people are drawn in by the promise of a ‘no-distractions’ zone, rereleases of old classics and music documentaries by global artistsA new generation of film lovers is helping to drive an increase in cinema attendance across the UK. As the industry slowly recovers from the decline of audiences during the pandemic – there were 126.5m admissions in 2024 compared with 176.1m in 2019, the rise in younger people returning to cinema may be due to a newfound love for film developed during the lockdown years. Although figures are yet to be restored to pre-pandemic levels, admission rates are continuing to increase, and it is younger audiences in particular who are showing significant enthusiasm, with figures from the Cinema Advertising Association suggesting that under-35s make up 50% of cinemagoers across the board.This is a proportion, which includes all cinemas including mainstream multiplexes, has held steady over the last few years but the effect appears particularly marked on the...


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