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Independent New York clothing label with same name as Meghan Markle's As Ever plead for support as fans hit out at 'royally scandalous' rebrand

As Ever, which makes clothing in New York and New Jersey , said they were 'not affiliated to the Duchess of Sussex 's project and thanked everyone for their concern.



An independent New York clothing brand, As Ever, has sought support amid backlash over Meghan Markle's rebranding of her lifestyle firm under the same name. Meghan rebranded her company, originally named American Riviera Orchard, after trademark issues arose, but her new logo, featuring a palm tree and hummingbirds, sparked controversy when a Spanish town accused it of resembling their coat of arms. The clothing company, unaffiliated with Meghan, thanked supporters for their backing amid the confusion and criticism.

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