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Instagram Reportedly Considering Launching a Standalone Reels App

Instagram is deliberating over plans of launching a standalone app for its short-form Reels video content, according to a report. With this purported launch, the social media platform is expected to...



Instagram is reportedly planning to launch a standalone Reels app, codenamed Project Ray, to compete with TikTok. The app would offer a vertical scrolling experience similar to TikTok. This move comes as TikTok faces regulatory scrutiny in the US. If launched, this would be Instagram's second standalone app, following the Edits app released last month.

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