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Instagram Reportedly Considering Launching a Standalone Reels App
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Instagram is reportedly planning to launch a standalone Reels app, codenamed Project Ray, to compete with TikTok. The app would offer a vertical scrolling experience similar to TikTok. This move comes as TikTok faces regulatory scrutiny in the US. If launched, this would be Instagram's second standalone app, following the Edits app released last month.
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