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Labubu phenomenon drives Pop Mart’s record interim sales, earnings

Pop Mart established itself as the world’s most valuable toy producer and exporter of China’s “soft power” after the global phenomenon of its Labubu plush toys and figurines drove overseas revenue to soar fivefold in the first half. Online and in-store revenue outside mainland China jumped to 5.59 billion yuan (US$778 million) in the first six months, making up about 40 per cent of the Beijing-based group’s total interim sales of 13.88 billion yuan, which beat analysts’ estimates, Pop Mart said...


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