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LAURA CRAIK: How H&M's new boho collection with White Lotus shows it's TV, not the catwalk, that's now Britain's No.1 fashion inspiration

H&Ms new womenswear collection is inspired by the new season the White Lotus to such a degree that anyone wearing it may be in danger of being taken for a cast member.



The article highlights how television, particularly the show *The White Lotus*, has become a significant source of fashion inspiration in Britain, surpassing traditional catwalks. H&M has launched a new bohemian collection inspired by the show's third season, collaborating with the series' costume designer, Alex Bovaird. The collection features vibrant colors, bold prints, and inclusive designs, reflecting the show's luxury resort aesthetic. This trend mirrors other TV series like *Bridgerton* and *Emily in Paris*, which have also influenced fashion collaborations, indicating a growing influence of television on modern fashion trends.

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