Everyone from Princess Anne to Lily Allen arrived for Gold Cup day at Cheltenham Festival — many came dressed in Holland Cooper
Cheltenham Festival saw attendance dips despite attracting celebrities like Lily Allen, Jeremy Clarkson, and Nigel Farage, along with royalty. Gold Cup day proved more successful, drawing crowds and reaffirming the festival's relevance. Holland Cooper's clothing brand has become synonymous with the event, transforming it into a fashion-focused "runway of the countryside."