In Meghan's latest post on Instagram she announces the new name for her long-awaited commercial brand. It is - and I almost expected a drum roll - 'As Ever'. Right. I'm tempted to say, 'Whatever'.
Liz Jones highlights a hidden detail in Meghan Markle's rebranding of her lifestyle brand to "As Ever," suggesting the name implies a timeless essence, despite the brand being established in 2024. Jones points out that the name "As Ever" may reference Meghan's personal use of "As Ever, M." in a Valentine's Day note to Prince Harry, and criticizes the move as overly contrived.