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Lurpak maker Arla says higher pricing set to cause weaker sales volumes
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Arla Foods, the maker of Lurpak and Cravendale, anticipates that higher pricing will lead to weaker sales volumes in 2025, aiming to achieve up to €110 million in cost savings this year. Despite lower inflation and higher wages improving customer spending in 2024, the company expects a 1-2% decline in sales volumes due to price increases. Revenues are projected to grow to between €14.5 billion and €15.3 billion this year, driven by pricing. In 2024, Arla reported slightly increased revenues of €13.8 billion, with UK revenues dipping marginally despite a 7.6% rise in volume sales, including strong demand for Lurpak.
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