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Meghan's social media headache: Instagram handles for As Ever are quickly snapped up after Duchess' hasty rebrand

The Duchess of Sussex , 43, revealed on Tuesday Morning that her passion project American Riviera Orchard had been altered to As Ever.



Meghan Markle's new lifestyle brand, As Ever, has faced challenges as Instagram handles like @AsEver and @AsEverMeghan were quickly taken after her rebrand of American Riviera Orchard. The Duchess revealed the name change, coinciding with her upcoming Netflix show, With Love, Meghan. Despite trademark applications pending, the Instagram handles are now occupied, complicating her marketing efforts.

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