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Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted interests of movie theaters, from the biggest chains to the one screen mom and pop shops. They’ve also regularly gotten mail and phone calls intended for the other […]



The National Association of Theatre Owners (NATO) has rebranded as Cinema United with a renewed mission to promote moviegoing and support theatrical exhibition. The name change aims to better reflect the organization's focus and avoid confusion with the military alliance.

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