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New Study from Overfuel Exposes Powersports Industry’s Online Performance Gap

80% of Leading North American Powersports Dealership Websites Fail to Meet Google’s Basic Consumer Standards INDIANAPOLIS — Overfuel, a leading provider of performance-driven dealer website solutions for powersports, automotive, recreational vehicle (RV), and marine, has unveiled a groundbreaking study analyzing the digital readiness of North America’s top powersports sales and services businesses. The report highlights […]



Overfuel's study reveals that 80% of North America's top Powersports dealerships fail to meet Google's basic website performance standards. Evaluated using Core Web Vitals, 2,315 websites were analyzed, with 42.6% failing mobile and desktop tests. This failure undermines consumer trust and sales potential but offers dealers an opportunity to enhance online performance. The full report is available for download.

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