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New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’

Campaign featuring slogan ‘Everyone Must Go’ was aimed at creating a ‘sense of urgency’ for Australians



New Zealand's tourism campaign targeting Australians, featuring the slogan "Everyone Must Go," has sparked backlash. Launched by Prime Minister Christopher Luxon and Tourism Minister Louise Upston, the campaign aims to create urgency for Australians to visit. However, critics, including opposition politicians and social media users, compared the slogan to a clearance sale or a desperate plea, questioning its effectiveness and tone. The campaign has been mocked in New Zealand, with some suggesting it reflects broader concerns about government priorities and messaging.

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