The recent Brian Epstein biopic “Midas Man,” a film about the manager of The Beatles, debuted not on a platform like Netflix or Amazon, but on a startup that bills itself as “Shopify for filmmakers.” So what, you might ask? The answer is that the new platform, Olyn, claims to offer a new model for […] © 2024 TechCrunch. All rights reserved. For personal use only.
Olyn, a startup positioning itself as a "Shopify for filmmakers," has secured the distribution of the Brian Epstein biopic *Midas Man*. Unlike traditional platforms like Netflix, Olyn allows filmmakers to retain up to 90% of their revenue and leverages social referrals for content spread. Filmmakers market their work directly, with influencers and critics embedding purchase links in their content. Olyn provides filmmakers with analytics, including viewership data and audience insights, and aims to empower creators by letting them control distribution and monetization. The platform challenges major streamers by offering higher revenue shares but requiring filmmakers to handle marketing. Olyn has raised $2.8 million and plans to expand to a full SaaS model, enabling filmmakers to own their distribution.
