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Pay to get playlisted? The accusations against Spotify’s Discovery Mode

Discovery Mode gets artists noticed in exchange for a 30% royalty reduction. A new book suggests that the platform is squeezing musicians and misleading listenersIn November 2020, Spotify published an opaque headline on its company blog: “Amplifying Artist Input in Your Personalised Recommendations.” The post introduced a new program called Discovery Mode, which would ask artists to accept lower royalty rates in exchange for algorithmic promotion. It was pay-to-play, but Spotify introduced the scheme using neutral language: artists would be able to “identify music that’s a priority for them”, which would become one of “thousands” of data inputs influencing how Spotify delivers “the perfect song for the moment, just for you”. Rather than charge an upfront fee, “labels or rights-holders agree to be paid a promotional recording royalty rate for streams in personalised listening sessions where Spotify provided this service”.Participating artists and labels take a 30% royalty reduction o...


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