The reason is that self-identifying beautiful people feel more entitled and believe they deserve more perfect-looking food, say researchers at York University in Toronto, Canada.
A study by York University in Canada found that individuals who consider themselves attractive are 50% more likely to avoid misshapen fruit and vegetables. Researchers attribute this preference to a sense of entitlement to perfect-looking food. The study, involving 1,200 participants, examined reactions to cucumbers, strawberries, and aubergines. Disgust in this context is linked to aesthetic imperfections rather than safety concerns. The research also highlights that nearly 40% of food waste stems from consumers rejecting imperfect produce.
