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Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk to Bridge First

Identity Solution Enables Advertisers to Reach Authenticated Audiences with Precision in Uncertain Cookieless Environments NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today its adoption of Unified ID 2.0 (UID2). The identifier allows advertisers to target […]



Perion Network Ltd. has adopted Unified ID 2.0 (UID2), powered by The Trade Desk, to bridge first-party data and omnichannel scale. This enables advertisers to reach authenticated audiences in cookieless environments. UID2 converts first-party data into a hashed identifier, protecting PII while enabling personalized advertising. This adoption supports Perion’s strategy to simplify digital marketing and prioritize user needs.

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