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Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk to Bridge First
Perion Network Ltd. has adopted Unified ID 2.0 (UID2), powered by The Trade Desk, to bridge first-party data and omnichannel scale. This enables advertisers to reach authenticated audiences in cookieless environments. UID2 converts first-party data into a hashed identifier, protecting PII while enabling personalized advertising. This adoption supports Perion’s strategy to simplify digital marketing and prioritize user needs.
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